The Return of Whimsy and Canadian Feminine Clothing

Ever notice that moment when you’ve made a mistake — not a big, crashing, earth-shattering one, but a soft and quiet one? The kind that lingers in your heart like a whisper, until one day you finally pause, listen, and realize where you’ve strayed?

That’s where I’ve been.

When Modestly Yours first began, we were all about timeless beauty — flowing vintage florals, delicate lace, and pieces that felt like they were borrowed from a grandmother’s trunk of treasures. They weren’t just clothes; they were keepsakes, stitched with memory and meaning.

But somewhere along the way, I started chasing modernity. Clean lines. Sleek trends. The kind of pieces everyone was wearing, everywhere. And for a while, it felt… good. New.

Until it didn’t.

I missed the magic. The romance. The gentle whisper of a dress that feels like a storybook come to life. And you, our beloved customers, missed it too — I could hear it in your messages, your wistful words, your longing for the collections we once shared.

So this autumn, we are coming home.

We’ve gathered our vintage-inspired collection once more: darling corduroy jackets for crisp September mornings, hand-smocked blouses with tiny, careful stitches, and dresses in autumn florals that seem to carry the scent of apple orchards and woodsmoke. Each piece feels like a little love letter to simpler times, when fashion wasn’t rushed or disposable, but cherished.

This isn’t just a collection. It’s a return to who we are — to who I am.

So come wander with me. Pour a cup of tea, wrap yourself in a cozy sweater, and explore a world where fall feels magical again.

With gratitude and a heart full of hope,
Avigail
Founder, Modestly Yours 🍁